Salem expands beyond witch history

Salem, the witch city, is rebranding itself, in hopes of luring more than the witch tourist.

With a new logo — half hat, half sail — Salem wants to remind people of its maritime history, and attractions that can bring people to town for more than the annual October witchfest, Haunted Happenings.

Salem’s tourism has been hard-hit by the recession and shrinking marketing budgets. Writer Rodrique Ngowi’s AP report can be read here.


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